Wayne Sim Algo Board of Directors

Wayne Sim on the left and Amjad Hussain on the right.


TROY, Mich., February 23, 2023 – Algo, a leading supply chain planning and intelligence SaaS solutions provider, today announced that Wayne Sim has been appointed to its Co-CEO, working alongside Amjad Hussain, Co-CEO and Founder of Algo. 

Wayne is the co-founder of Tauri, a leading supply chain management company, and has over 30 years of experience bringing innovative commercial software solutions to market. He has successfully led go-to-market and growth strategies at several companies, including as the Founder and CEO of Aucerna, which was acquired by Thoma Bravo in 2019 and subsequently merged with Quorum Software in 2021.

Amjad founded Algo in 2008, and has grown the company to 200 people globally. Under Amjad’s leadership,  Algo established many enterprise customer relationships, including Microsoft, Best Buy, Disney, Tesco and Meta.  Amjad completed his Bachelors in Electrical & Communications Engineering with Honors from UET Lahore, Pakistan. He earned his Master’s degree in Control Systems & Software Engineering from UMIST, in the United Kingdom with an ML/Cybernetics focus, and an Advanced Analytics themed MBA from Massachusetts Institute of Technology.

 “Algo has an incredible opportunity in front of us to transform the supply chain industry, and Wayne is the right partner to work alongside me to lead and transform Algo into our next chapter of growth journey,” said Amjad Hussain, Chair, Founder and Co-CEO of Algo. “Wayne is a proven visionary in our industry, and I am so excited for what we and our amazing Algo team will accomplish together.”

“Our Board of Directors is excited to welcome Wayne as Co-CEO, and we look forward to working with both Amjad and Wayne to drive Algo’s growth”, said Ryan Anderson, Partner at Integrity Growth Partners. “The Co-CEO model enables us to leverage the strengths of each member of our team and collaboratively drive our strategy for exponential growth”.

“I am honored to join Amjad as a Co-CEO of Algo, and working with the incredible global team at Algo”, Wayne added. “Algo has a growing customer base and there are many opportunities in front of us to continue to innovate and drive value for our customers through actionable supply chain insights. I look forward to helping transform Algo for our next phase of growth .”


About Algo

Algo uses technology to transform information into opportunity, breathing new life into our understanding of supply and demand, and giving retailers, suppliers, distributors, and manufacturers a chance to achieve more for their organizations. Our professional services assist our clients in accelerating and maximizing the effectiveness of each phase of their digital transformation journey, from infrastructure and data management to business process optimization and automation.

Combining AI and machine learning with deep domain expertise, Algo’s omnichannel SaaS platform helps suppliers and retailers plan, simulate, and execute more efficient supply chains through smart automation, actionable analytics, and digital twin technology.

For more on Algo, please visit www.algo.com.

algo company logo on purple background


Combining human centered AI with deep domain expertise, Algo’s analytics enriched supply chain intelligence platform helps suppliers and retailers plan, collaborate, simulate and execute a more efficient supply chain.

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